Category: News

Millennial Home Buyers and Rental Markets

Changes on the horizon for rental homes! Home ownership rates are growing…blame it on the millennials. Click here to read the article.

Oakwood Homes Creates the Colorado Homebuilding Academy

“Every single year the labor situation has basically gotten worse,” said Patrick Hamill, CEO of Oakwood. To read more on how he has created a solution for Colorado’s construction labor shortage click here .

Creating Sales From Referrals

“Learn from the mistakes of others.  You can never live long enough to make them all yourself.” ~Groucho Marx   You can bet your life that Groucho was right. Time is short. Why not speed up the  learning curve and learn from others’ mistakes and successes? Use Customer Evaluations to Motivate Your Staff Yelp. Trip Advisor. […]

2017 Homebuyers' Choice Award Winners

Homebuilders who delivered best customer experience honored with 2017 Eliant Homebuyers’ Choice Awards  MBK Homes earns top rating of all multi-divisional home builders in the nation.  The Olson Company named top-rated single division builder in the nation. DANA POINT, CA – Homebuilders who provided their customers with the best purchase and ownership experiences—according to surveyed homebuyers—have been honored […]

Design Matters at TRI Pointe

One of the country’s top home building companies urges its employees to pause their design process and question the “What If” to bring more value to homeowners.

5 Steps for Properly Setting Buyers' Expectations

Honesty is the fastest way to prevent a mistake from turning into a failure.
— James Altucher

TRI Pointe Homes Named Builder of the Year!

In just seven short years of operation, TRI Pointe Homes, a member of TRI Pointe Group, has navigated their way to heights unimaginable for such a young company.

Managing Our Buyers' Expectations (Part II)

Controlling expectations today yields referral-sales tomorrow “The first step in exceeding your customers’ expectations is to know those expectations.” -Roy H. Williams   Each day, it has been estimated that 12.8 million people participate in America’s business lunches. When the check arrives at the lunch table, one of the participants usually grabs the tab and says […]

6 Financial Reasons to Never Buy a Home

Selling to millennials? This is the kind of stuff they are reading. Our tech-savvy young citizens go to school on the internet, and they eat this stuff for breakfast

What Your Customers Expect from Your Sales Department

Building a home takes about the same amount of time as growing a human baby, and the two events carry with them a remarkably similar amount of anxiety. The difference, however, is that if a mother went months without hearing from her doctor about the condition and progress of the baby, there would be outrage and a very fired doctor. For some reason, though, builders operate under the false idea that buyers don’t need to hear about the progress and condition of their new home’s construction. That’s not only absurd, it signals a troubling disconnect between the sales team and your buyers; that disconnect will cost you referrals.