“Learn from the mistakes of others. You can never live long enough to make them all yourself.” ~Groucho Marx You can bet your life that Groucho was right. Time is short. Why not speed up the learning curve and learn from others’ mistakes and successes? Use Customer Evaluations to Motivate Your Staff Yelp. Trip Advisor. […]
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter, British Airways Kind of surprising to read the above statement from an airline guy. I don’t know about you, but when I am sitting in the cabin of a plane preparing to take off, […]
Honesty is the fastest way to prevent a mistake from turning into a failure.
— James Altucher
Controlling expectations today yields referral-sales tomorrow “The first step in exceeding your customers’ expectations is to know those expectations.” -Roy H. Williams Each day, it has been estimated that 12.8 million people participate in America’s business lunches. When the check arrives at the lunch table, one of the participants usually grabs the tab and says […]
By Jex Manwaring The lending process is far more confusing than the actual building of a home and it’s about as much fun as doing taxes. So, given that homeowners look forward to having dental work done more than getting a mortgage, it may seem that there’s simply no alleviating the lending process, never mind […]
But for home builders, the last thing we want is an anxious home buyer.
Building a home takes about the same amount of time as growing a human baby, and the two events carry with them a remarkably similar amount of anxiety. The difference, however, is that if a mother went months without hearing from her doctor about the condition and progress of the baby, there would be outrage and a very fired doctor. For some reason, though, builders operate under the false idea that buyers don’t need to hear about the progress and condition of their new home’s construction. That’s not only absurd, it signals a troubling disconnect between the sales team and your buyers; that disconnect will cost you referrals.
“Change the way you look at things and the things you look at change.” —Wayne W. Dyer I’ve always been a lousy sailor, once crashed a small one-man Sabot sailboat into a coral reef during my honeymoon in Jamaica. Put a hole in the bow, ended up being rescued by a glass bottom boat […]