Couple at kitchen counter on laptop computer

We were the first
to be right

Established in 1984 as the original homebuyer survey company, we have evolved into a full-service experience management partner to the homebuilding industry. With more than 35 years of experience and 2.5 million customer assessments behind us, we know the questions to ask to get you the answers you need.

Couple at kitchen counter on laptop computer

Executive Team

Bob Mirman

Bob Mirman

CEO, Founder
linkedin icon   mail icon

With a background in clinical and consumer psychology, Bob was the first to professionalize homebuyer surveys and psychological assessments in the homebuilding industry. With his founding of Eliant in 1984, he offered homebuilders the reliable data they needed to make customer experience management, CRM and data-driven marketing the new business as usual. Working with a group of founding clients, Bob also introduced the practice of benchmark assessments to the industry. His innovations and contributions have been helping to raise customer experience standards across homebuilding for more than 35 years.

Fernanda Luick

Fernanda Luick

linkedin icon   mail icon

A 25 year veteran of Eliant, Fernanda leads and develops Eliant’s relationships with top firms, implements our strategic growth plan and ensures that all clients have the support they need to deliver homebuyer delight. Formerly the Vice President of Operations & Client Relations, she has been involved in successfully managing every aspect of Eliant’s work with U.S. and international homebuilders, lenders, escrow firms and design center operations

Erick Mitchell

Eric Mitchell

Vice President, Innovation
linkedin icon   mail icon

With a background in software development, Eric leads our product team. Together with Fernanda Luick, he oversees the execution of Eliant’s strategic growth plan with an emphasis on technology. In this capacity, his primary responsibility is the design, development and management of software solutions that empower customers with the data, insights and support they need to grow their businesses and delight homebuyers.


Indispensable to the
industry’s best and brightest

Solutions for Homebuyer Delight

Home icon

Eliant Home

Measure + improve new homebuyer’s satisfaction

Reviews Icon

Eliant Reviews

Take control of your online reviews + reputation

Certified icon

Eliant Certified

Measure + improve mortgage, escrow + design customer experiences

Onsite Icon

Eliant Onsite

Measure model home shoppers’ intentions + feedback

Trade wrench icon

Eliant Trade

Make the builder-trade relationship more profitable

Skip to content