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We were the first
to be right

Established in 1984 as the original homebuyer survey company, we have evolved into a full-service experience management partner to the homebuilding industry. With more than 39 years of experience and 3 million customer assessments behind us, we know the questions to ask to get you the answers you need.

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Executive Team

Bob Mirman

Bob Mirman

CEO, Founder
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With a background in clinical and consumer psychology, Bob was the first to professionalize homebuyer surveys and psychological assessments in the homebuilding industry. With his founding of Eliant in 1984, he offered homebuilders the reliable data they needed to make customer experience management, CRM and data-driven marketing the new business as usual. Working with a group of founding clients, Bob also introduced the practice of benchmark assessments to the industry. His innovations and contributions have been helping to raise customer experience standards across homebuilding for more than 35 years.

Fernanda Luick

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A 27 year veteran of Eliant, Fernanda leads and develops Eliant’s relationships with top firms, implements our strategic growth plan, and ensures that all clients have the support they need to deliver homebuyer delight. Fernanda has been involved in successfully managing every aspect of Eliant’s work with homebuilders in North America, lenders, escrow firms, and design center companies.

Having worked with hundreds of building industry organizations, she has developed an uncanny ability to quickly provide unique, real-world solutions that result in documentable increases in her clients’ levels of customer satisfaction and sales-from-referrals.

Fernanda is a committee member of the “BIA/OC Women’s Leadership Conference” with the mission to inspire and motivate women in the Building Industry. At the end of 2022, she was invited as a panelist to share her inspiring journey, challenges, as well as her achievements in this industry as a woman.

Erick Mitchell

Eric Mitchell

Vice President, Innovation
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With a background in software development, Eric leads our product team. Together with Fernanda Luick, he oversees the execution of Eliant’s strategic growth plan with an emphasis on technology. In this capacity, his primary responsibility is the design, development and management of software solutions that empower customers with the data, insights and support they need to grow their businesses and delight homebuyers. In 2022, Pro Builder, the official publication of the National Association of Home Builders (NAHB) and the leading business magazine for the U.S. housing industry, honored Eric with its prestigious “Forty Under 40” Award. This award is an exclusive spotlight of young professionals within the home building industry, recognized for their leadership, innovation, creative problem-solving, and more.


Indispensable to the
industry’s best and brightest

Our Solutions for Homebuyer Delight

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