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We were the first
to be right

Established in 1984 as the original homebuyer survey company, we have evolved into a full-service experience management partner to the homebuilding industry. With more than 40 years of experience and 3 million customer assessments behind us, we know the questions to ask to get you the answers you need.

Couple at kitchen counter on laptop computer

Executive Team

Bob Mirman

Bob Mirman

CEO, Founder
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With a background in clinical and consumer psychology, Bob was the first to professionalize homebuyer surveys and psychological assessments in the homebuilding industry. With his founding of Eliant in 1984, he offered homebuilders the reliable data they needed to make customer experience management, CRM and data-driven marketing the new business as usual. Working with a group of founding clients, Bob also introduced the practice of benchmark assessments to the industry. His innovations and contributions have been helping to raise customer experience standards across homebuilding for over 40 years.

Fernanda Luick

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A 27 year veteran of Eliant, Fernanda leads and develops Eliant’s relationships with top firms, implements our strategic growth plan, and ensures that all clients have the support they need to deliver homebuyer delight. Fernanda has been involved in successfully managing every aspect of Eliant’s work with homebuilders in North America, lenders, escrow firms, and design center companies.

Having worked with hundreds of building industry organizations, she has developed an uncanny ability to quickly provide unique, real-world solutions that result in documentable increases in her clients’ levels of customer satisfaction and sales-from-referrals.

Fernanda is a committee member of the “BIA/OC Women’s Leadership Conference” with the mission to inspire and motivate women in the Building Industry. At the end of 2022, she was invited as a panelist to share her inspiring journey, challenges, as well as her achievements in this industry as a woman.

Erick Mitchell

Eric Mitchell

Vice President, Innovation
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With a background in software development, Eric leads our product team. He oversees the execution of Eliant’s strategic growth plan with an emphasis on technology. In this capacity, his primary responsibility is the design, development and management of software solutions that empower customers with the data, insights and support they need to grow their businesses and delight homebuyers. In 2022, Pro Builder, the official publication of the National Association of Home Builders (NAHB) and the leading business magazine for the U.S. housing industry, honored Eric with its prestigious “Forty Under 40” Award. This award is an exclusive spotlight of young professionals within the home building industry, recognized for their leadership, innovation, creative problem-solving, and more.

Beth Bloom

Vice President, Survey Operations
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For over two decades, Beth has expertly overseen Eliant’s survey operations, serving our building industry clients from both domestic and international markets, including home builders, lenders, escrow, and design center companies.

Beth’s role involves managing every aspect of our clients’ survey processes and generating comprehensive reports. She excels in crafting intricate queries and reports, offering assistance with regression analyses, and coding custom reports. Within the company, Beth is affectionately referred to as the ‘Queen of Quality Assurance (QA)’ for her meticulous attention to detail. Moreover, she has earned widespread admiration from numerous clients for her extensive database expertise and her insightful approach to interpreting homebuyers’ feedback on their new home purchase and ownership experiences.


Indispensable to the
industry’s best and brightest

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