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We were the first
to be right

Established in 1984 as the original homebuyer survey company, we have evolved into a full-service experience management partner to the homebuilding industry. With more than 35 years of experience and 2.5 million customer assessments behind us, we know the questions to ask to get you the answers you need.

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Executive Team

Bob Mirman

CEO, Founder
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With a background in clinical and consumer psychology, Bob was the first to professionalize homebuyer surveys and psychological assessments in the homebuilding industry. With his founding of Eliant in 1984, he offered homebuilders the reliable data they needed to make customer experience management, CRM and data-driven marketing the new business as usual. Working with a group of founding clients, Bob also introduced the practice of benchmark assessments to the industry. His innovations and contributions have been helping to raise customer experience standards across homebuilding for more than 35 years.

Fernanda Luick

Vice President, Operations
+ Client Relations
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A 20+ year veteran of Eliant, Fernanda leads Eliant’s operations and client relations teams, implementing our strategic growth plan and ensuring that all clients have the support they need to deliver homebuyer delight. In her role, she oversees new client onboarding, product training, webinars, report analysis, and consults with existing clients to develop customized, data-informed blueprints for extraordinary customer experience.

Eric Mitchell

Vice President, Innovation
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With a background in software development, Eric leads our product team. Together with Fernanda Luick, he oversees the execution of Eliant’s strategic growth plan with an emphasis on technology. In this capacity, his primary responsibility is the design, development and management of software solutions that empower customers with the data, insights and support they need to grow their businesses and delight homebuyers.


Indispensable to the
industry’s best and brightest

Solutions for Homebuyer Delight

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Eliant Home

Measure + improve new homebuyer’s satisfaction

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Eliant Reviews

Take control of your online reviews + reputation

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Eliant Certified

Measure + improve mortgage, escrow + design customer experiences

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Eliant Onsite

Measure model home shoppers’ intentions + feedback

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Eliant Trade

Make the builder-trade relationship more profitable