The Eliant Blog
Eliant President Serves up Inspiration at Women’s Leadership Breakfast
The Greater Sales & Marketing Council, one of BIA Southern California’s longest running organizations, rounded up three influential leaders for its Annual Women in Leadership Breakfast, held at Whittier College Chapel in November. Eliant President Fernanda Luick was invited as a panelist, alongside Brooke Doi from Shea Homes and Lindsay Hezmalhalch of WHA. The event […]
Eliant Celebrates Women Leaders at BIA/OC’s “Building Your Own Journey” Conference
Last month, Eliant kicked off the summer by joining the Building Industry Association of Southern California, Orange County Chapter (BIA/OC) at their highly anticipated Women’s Leadership Conference, “Building Your Own Journey.” ). Many Eliant team members were excited to participate; for some this was their first year attending this conference! The 8th annual event, which […]
The Planned Surprise Strategy
Since starting this consumer research company on my dining room table in 1984, I have gathered an incredible database of strategies used by over 1,600 homebuilders to delight their customers. Here one of the best ideas: Turn each new-home purchase into an extraordinary experience by planning a series of memorable surprises for each buyer […]
Eliant’s VP of Innovation Honored with Prestigious “Forty Under 40” Award
Pro Builder, the official publication of the National Association of Home Builders (NAHB) and the leading business magazine for the U.S. housing industry, has honored Eric Mitchell, Vice President of Innovation at Eliant, with its prestigious “Forty Under 40” Award.
Allowing Trade Blind Spots
Why aren’t you a better partner? A common refrain we hear from builders is how frustrated they are with trade performance, and the main issues stem from poor communication and feedback. That’s why we developed TradeStar. Our TradeStar program is a first-of-its-kind solution in the homebuilding industry designed to strengthen builder-trade partnerships for mutual maximum […]
Creating the Blueprint for the Customer Experience
I am a keen observer of consumers’ behavior during the home purchase experience. And I know enough to be dangerous about regression analysis to understand that some things are just more important than others when it comes to creating a customer who is willing to refer their builder to a friend or acquaintance. What does […]
Mirman’s 10 Laws of Managing Buyers’ Expectations
Homebuyer satisfaction is determined by the gap between buyers’ expectations and the builder’s performance. Therefore, there are only two ways to increase homebuyer satisfaction: Improve the performance of your employees and trade partners Lower the expectations of your buyers. While much attention is given to the latter of the two strategies, it is the […]
Most builders are still ignoring Interior Paint Complaints
Don’t paint your reputation into a corner… Imagine a family of five purchasing their first home, actually it’s seven, if you include Emily and Hercules, their two dogs. With anticipated excitement, the family receives the keys to their new home and begins moving in. The kids run wildly all throughout the house testing every door, […]
The Honeymoon is Over! The Rise and Fall of Homebuyers’ Pandemic-Based Empathy
As many of you may have heard me discuss during recent presentations to Jeff Shore’s Summit conference (Shore Consulting), and Anthony Grasst’s podcasts (Homebridge Financial Services), the period from March-December 2020 saw a highly unusual phenomenon in the world of the new-home purchase experience: The Situation: Builders were severely stretched to deliver homes on-time and […]
Exceeding Expectations When Delay is Inevitable
By Eric Mitchell, Eliant’s VP, Innovation and Bob Mirman, CEO In October 2020, I decided my home was due for an update. Like many working from home for so many months, I had finally grown tired of staring at old carpet and the same décor I have had for 10 years. I excitedly placed a […]