The Eliant Blog

Beth Bloom promoted to Vice President of Survey Operations!

  Eliant is delighted to announce the promotion of Ms. Beth Bloom to the key position of Eliant’s Vice President of Survey Operations. Over the course of 22 years, Beth has demonstrated exceptional proficiency in overseeing Eliant’s survey operations for both domestic and international clients, including home builders, lenders, escrow, and design center companies.   […]

Global Customer Experience Management Firm, Eliant, Announces Winners of the 29th Annual HomeBuyers’ Choice Awards

Olson Homes and Chesmar Homes receive top honors with ‘The Eliant’, and Dalia Diaz of Landsea Homes named Customer Experience Leader of the Year during Eliant’s 40th Anniversary Celebration   Aliso Viejo, CA (April 12, 2024)  – The winners of Eliant’s acclaimed 29th Annual HomeBuyers’ Choice Awards – held during the firm’s 40th Anniversary Celebration […]

Global Customer Experience Management Firm, Eliant, Hosts Special Two-Day Conference in Honor of 40th Anniversary Celebration

ALISO VIEJO, CA – February 20, 2024 – To commemorate its fourth decade in business, Eliant, an international customer experience management firm, has announced its 40th Anniversary Celebration –– a special two-day conference taking place this spring, April 11-12,  at the Newport Beach Country Club in Newport Beach, California.  The invitation-only conference, created exclusively for […]

Eliant President Serves up Inspiration at Women’s Leadership Breakfast

The Greater Sales & Marketing Council, one of BIA Southern California’s longest running organizations, rounded up three influential leaders for its Annual Women in Leadership Breakfast, held at Whittier College Chapel in November. Eliant President Fernanda Luick was invited as a panelist, alongside Brooke Doi from Shea Homes and Lindsay Hezmalhalch of WHA. The event […]

Eliant Celebrates Women Leaders at BIA/OC’s “Building Your Own Journey” Conference

Last month, Eliant kicked off the summer by joining the Building Industry Association of Southern California, Orange County Chapter (BIA/OC) at their highly anticipated Women’s Leadership Conference, “Building Your Own Journey.” ). Many Eliant team members were excited to participate; for some this was their first year attending this conference! The 8th annual event, which […]

The Planned Surprise Strategy

Since starting this consumer research company on my dining room table in 1984, I have gathered an incredible database of strategies used by over 1,800 homebuilders to delight their customers.   Here’s one of the best ideas: Turn each new-home purchase into an extraordinary experience by planning a series of memorable surprises for each buyer […]

Eliant’s VP of Innovation Honored with Prestigious “Forty Under 40” Award

Pro Builder, the official publication of the National Association of Home Builders (NAHB) and the leading business magazine for the U.S. housing industry, has honored Eric Mitchell, Vice President of Innovation at Eliant, with its prestigious “Forty Under 40” Award.

Allowing Trade Blind Spots

Why aren’t you a better partner? A common refrain we hear from builders is how frustrated they are with trade performance, and the main issues stem from poor communication and feedback. That’s why we developed TradeStar. Our TradeStar program is a first-of-its-kind solution in the homebuilding industry designed to strengthen builder-trade partnerships for mutual maximum […]

Creating the Blueprint for the Customer Experience

I am a keen observer of consumers’ behavior during the home purchase experience. And I know enough to be dangerous about regression analysis to understand that some things are just more important than others when it comes to creating a customer who is willing to refer their builder to a friend or acquaintance. What does […]

Mirman’s 10 Laws of Managing Buyers’ Expectations

Homebuyer satisfaction is determined by the gap between buyers’ expectations and the builder’s performance. Therefore, there are only two ways to increase homebuyer satisfaction: Improve the performance of your employees and trade partners Lower the expectations of your buyers.   While much attention is given to the latter of the two strategies, it is the […]

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