The Eliant Blog

Drive sales with this successful Eliant Certified Program

Creating tools and programs to help the industry improve customer experiences is the backbone of what we do at Eliant. And we’re always working to offer new data-backed programs that can help you drive sales. In this article, we look at a program developed by The Pisetsky Method, a successful Eliant Certified firm that uses […]

The Unexpected Thing that Keeps the Home Market Growing

How Much Does Customer Care Drive the Market? Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” The same is true for homebuilding. While home prices and the job market are drivers of home purchases, the customer journey is also a […]

Drive Design Center Sales With These 5 Strategies

Inside the Design Center: How to Successfully Grow Sales and Referrals When you help someone design the look and feel of their new home, you play a lasting part in the way they live. A home serves as the backdrop of life’s most memorable moments, whether it’s hosting family for the holidays or having a […]

LABOR WOES? TRY GRATITUDE AND RESPECT

By Gene Myers CEO of Thrive Home Builders in Denver In our industry, nothing is more important than the relationship between builders and their trades. We constantly talk about becoming the Builder of Choice for consumers and trades. In fact, we just completed a one-day Eliant Roundtable about “Becoming the Builder of Choice”, with builders […]

The Favor of Your Complaint

My expectations for quality service are higher than ever, and I don’t think I am the only one feeling this way   “When a customer complains, he is doing you a special favor; he is giving you another chance to serve him to his satisfaction.”   —Seymour Fine, Author I expect good — if not great — […]

Life is Too Serious to Take Seriously

Don’t stress the ‘could haves’… if it should have, it would have To be honest, I really wasn’t a very good psychologist. Going back to the beginning, even my internship was a scary time. In that early stage of my career, I worried about my skill-set, the speed of my learning curve, and my ability […]

The Purpose of a Promise

Promises are like crying babies in a theater, they should be carried out at once. -Norman Vincent How many promises have you made today? It’s now 10:12AM and I have already made a bunch, including: Honey, I’ll clean the garage on Saturday; I’ll stop at Costco on the way home tonight. Making promises, whether overt […]

Home Delivery Delays Will Sting You Twice

By Fernanda Luick The term “perfect” is heard often throughout the home buying process: the buyers want to find a perfect home and the sellers want to deliver it. But the English definition of “perfect” means something more along the lines of “flawless” or “without error,” and that certainly isn’t going to happen when building […]

Sales from Referrals: Two Overlooked Opportunities

You need more than home quality to drive sales from referrals   Twisted my knee a couple of days ago. Not sure how. Probably doing something extremely strenuous, like getting into my golf cart. So, at 5:25 this morning, I limped out to my community spa for some whirlpool action. Turned the timer-dial to 20-minutes. […]

The Difference Between the Best Builders and the Pretenders

“There are only three metrics that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow.” – Jack Welch, former CEO, General Electric   I recently reviewed our list of over 150 builder clients, ranked in order of their customers’ willingness to recommend them to […]