By Eric Mitchell, Eliant’s VP, Innovation and Bob Mirman, CEO In October 2020, I decided my home was due for an update. Like many working from home for so many months, I had finally grown tired of staring at old carpet and the same décor I have had for 10 years. I excitedly placed a […]
Brand loyalty. Procter & Gamble has it with “Crest.” General Mills has it with “Cheerios.” Fed-Ex has it. Nordstrom has it. Even Alpo has it, and if a dog food can establish loyal customers, why can’t home builders? Sure, we’re different. We sell the most expensive product around; we offer the most difficult, emotional […]
We live in a DIY culture – there are shows, magazines and classes ad nauseum on how to do everything yourself. However, when it comes to customer satisfaction, leave it to the experts to help you learn what your customers really think about your homes. The following are just a few insights on the differences […]
Spend more time listening to your staff, not your lawyers By Bob Mirman, CEO, Eliant By Eric Mitchell, VP of Innovation, Eliant “All bumps are unexpected. If you knew they were coming, you’d avoid them completely.” – Rebecca Crane This is a true story. As the Division President of one of our client builders, […]
Changes on the horizon for rental homes! Home ownership rates are growing…blame it on the millennials. Click here to read the article.
Selling to millennials? This is the kind of stuff they are reading. Our tech-savvy young citizens go to school on the internet, and they eat this stuff for breakfast
Builders can learn a lot from retailers By Drew Vass Times have changed in the world of customer service, from fast-food restaurants to large corporations. Classic, static-filled “uh-huh’s” aren’t chiming out of as many drive-through intercoms. Now they amplify answers like “My pleasure” and even “Thank you for your business.” Call it the effects of […]