The Eliant Blog

A NEW CHAPTER: ANNOUNCING ELIANT EAST COAST

In a year marked by dramatic changes for so many people across the globe, we have one very exciting announcement to make:   Eliant is opening its first East Coast office in the Raleigh, North Carolina area. This expansion signals a new era in our strategic growth as we take our in-person services and training […]

Homebuilding experience management firm, Eliant, announces winners of 24th Annual Homebuyers’ Choice Award 2020

The New Home Company comes in first among multi-divisional builders and The Olson Company named top single-division builder; Dave Patwell of Irvine Pacific wins top individual honor.   Homebuilders who provided their customers with the best purchase and ownership experiences, according to surveyed homebuyers, were honored in the 24th annual Eliant Homebuyers’ Choice Awards that […]

A congratulations to our own Fernanda Luick

As Eliant continues to grow and become more immersed in the home building industry, we remain strategic in our goals and approach to growth. It’s why we’re excited to announce the promotion of Fernanda Luick to President of Eliant. Formerly the Vice President of Operations & Client Relations, Fernanda has been with Eliant for nearly […]

The Unexpected Thing that Keeps the Home Market Growing

How Much Does Customer Care Drive the Market? Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” The same is true for homebuilding. While home prices and the job market are drivers of home purchases, the customer journey is also a […]

Drive Design Center Sales With These 5 Strategies

Inside the Design Center: How to Successfully Grow Sales and Referrals When you help someone design the look and feel of their new home, you play a lasting part in the way they live. A home serves as the backdrop of life’s most memorable moments, whether it’s hosting family for the holidays or having a […]

Sales from Referrals: Two Overlooked Opportunities

You need more than home quality to drive sales from referrals   Twisted my knee a couple of days ago. Not sure how. Probably doing something extremely strenuous, like getting into my golf cart. So, at 5:25 this morning, I limped out to my community spa for some whirlpool action. Turned the timer-dial to 20-minutes. […]

The Difference Between the Best Builders and the Pretenders

“There are only three metrics that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow.” – Jack Welch, former CEO, General Electric   I recently reviewed our list of over 150 builder clients, ranked in order of their customers’ willingness to recommend them to […]

Online Reputation Management

In a recent home owner satisfaction survey submitted to Eliant, a home owner complained that his wife was being frequently harassed (i.e. “courted”) by the builder’s sales person. The home owner’s comments were so detailed, so compelling, that I was convinced the sales person actually had been pressuring the wife to enter into an illicit […]

The Impact of Construction Quality on Referrals

Based on the results of surveys administered to hundreds of thousands of homeowners, Eliant has identified the survey categories and questions which had received the lowest level of satisfaction.   Each of the survey’s ‘Quality’ categories contains a number of detailed questions which are designed to provide builders with a prescription for improving the performance […]

Customer Franchising: How to Build Referral-Based Sales

Brand loyalty. Procter & Gamble has it with “Crest.” General Mills has it with “Cheerios.” Fed-Ex has it. Nordstrom has it. Even Alpo has it, and if a dog food can establish loyal customers, why can’t home builders?   Sure, we’re different. We sell the most expensive product around; we offer the most difficult, emotional […]

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