The Unexpected Thing that Keeps the Home Market Growing
How Much Does Customer Care Drive the Market?
Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” The same is true for homebuilding. While home prices and the job market are drivers of home purchases, the customer journey is also a huge influencer that tends to get overlooked.
In the following article, Eliant’s Bob Mirman talks about the importance that customer service has on the home building industry, and how to ensure the entire experience keeps buyers interested, whether it’s seeing an online ad or touring the property. Read on to learn key ways to craft a memorable customer journey in this evolving home market.