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After extensive research and discussions with various BTR firms, we’ve transferred our expertise with the homeowner experience to the BTR resident experience, creating a new division: BTR Resident Connect. We are committed to helping you and other BTR firms give this segment its own differentiation and better serve your BTR residents.

The Challenge

Asking BTR residents questions about apartment living is NOT the same as asking them about how they feel about their home and lifestyle…
Traditional methods used for evaluating resident experience are not enough for this new Build-to-Rent Segment.

BTR residents are different.

  • They have higher expectations
  • Similar demographics and psychographics to homeowners
  • Stronger focus on life style, home features and community

Our Solution

A resident experience program dedicated to the Build-to-Rent Segment.
Highlights of our new program include:

  • ‘Home’ verbiage used throughout all evaluations
  • Monitor EACH resident’s experience throughout year
  • Focus on emotional elements that drive value Monitor resident engagement
  • Verbatim resident comments per category
  • Track home features (for new communities) Robust BTR Reporting
  • National BTR Benchmarking
  • BTR Social Share

Contact the Eliant Team to learn more!

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